Explainer: paid sponsorships
šŸ—£ļø

Explainer: paid sponsorships

Sponsorships: what are they?

šŸ’”

Partner with an indie brand to promote your startup. The brand could be a blog, email list, community, YouTuber, Facebook group or Slack channel. Founders should focus on working with indie brands.

Why sponsorships

  • Partner with indie publications, channels and communities that have an established loyal audience
  • Get a personal, human endorsement from the brand owner
  • Great for exploring unique ad formats - like an email, video or podcast shout out, Slack channel member discount, or content partnership
  • Ideal if your product isn't easily explained in the standard line of copy or simple image

Why not sponsorships

  • Many niche brand owners aren't interested in selling sponsorships
  • They may not have established ad formats, or case studies
  • Indie sponsorships tend to work very well, or not at all, there is little in between

What to sponsor

  • A Podcast episode
  • A YouTube video or channel
  • A Slack channel
  • An email list
  • A Facebook group
  • A blog post
  • A community

Examples

Coming soon. Email at olly@first100users.com if you really want to see some, and I'll update this next.

Find places to sponsor

For email lists

For podcasts

Step-by-step process

  • Remember: the influencer or owner is likely to be selective about who they work with and may not have offered sponsored placements before
  • Make sure you know your stuff before you reach out
  • Introduce yourself and your product
  • Try to understand the audience size
  • Book and place your ad campaign
  • Measure how your campaign performs