Case Study: Design Joy's first 100 users from community
Case Study: Design Joy's first 100 users from community

Case Study: Design Joy's first 100 users from community

DesignJoy is an all-inclusive design service founded by Brett Williams. Leading startups use his service for creative design work for websites, apps, decks, and ads.

But how did Brett acquire his first customers? The answer: almost exclusively through driving traffic from communities.

Brett shared his story on indiehackers.com, a well-known community for indie makers. What Brett didn't do was spam the community. Instead, he replied to questions, shared insights from his own journey, and created a narrative that people loved, as well as a service that people needed. In fact, Brett has posted 1000s of high-quality comments on the indiehackers community, which you can see here.