first100users.com: 100 ways to get your startup's first 100 users
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first100users.com: 100 ways to get your startup's first 100 users

πŸ‘‹ Hi, I'm Olly and I've helped 10,000s of startups get their first 100 users. Email me your ideas and I'll add them. πŸ“Š Get more customers with my blog and Twitter tips πŸ— Roast My Landing Page - turn more of your landing page visitors into customers. Guaranteed.
Start here
Do this first: introduce weekly marketing experiments into your startup [Template]
πŸ₯‹
Do this first: introduce weekly marketing experiments into your startup [Template]
Start here
Landing page optimisation
Start here
There's more - scroll right β†’
There's more - scroll right β†’
Start here
Outbound
Why outbound email
πŸ‘
Why outbound email
Outbound
Case study: Lemlist's first 100 users through outbound email
πŸ“”
Case study: Lemlist's first 100 users through outbound email
Outbound
βš’οΈ
Outbound sales tools
Outbound
Outbound: show don't tell
Outbound
Setup a sales flow
Outbound
Spend 80% of your time listening and 20% talking. Refine, refine, refine your messaging and your product
πŸ™‰
Spend 80% of your time listening and 20% talking. Refine, refine, refine your messaging and your product
Outbound
Connect to 100 potential customers daily
Outbound
Prospect leads using a tool
Outbound
Build a list of sales targets
Outbound
Outbound email: track open rate, click through rate and response rate
πŸ›₯️
Outbound email: track open rate, click through rate and response rate
Outbound
Organic search: SEO
πŸ‘
Explainer: organic search
Organic search: SEO
Case study: VEED's first 100 users from search
Case study: VEED's first 100 users from search
Organic search: SEO
Why SEO
Organic search: SEO
First: Find out your search engine rankings
🚨
First: Find out your search engine rankings
Organic search: SEO
Plan articles to grow your visibility in search months or years in advance
Organic search: SEO
Build community tools and platforms that help you generate a large search footprint quickly.
Organic search: SEO
Search is a long play.
Organic search: SEO
Research words and topics your audience are searching for. Try and bring something new.
Research words and topics your audience are searching for. Try and bring something new.
Organic search: SEO
Paid search
Explainer: paid search
πŸ‘
Explainer: paid search
Paid search
Bid on your competitors and link to a product comparison page
🎯
Bid on your competitors and link to a product comparison page
Paid search
πŸ”Ž
Google Ads 101
Paid search
πŸ’Έ
Get a free Β£75 Google Ads credit
Paid search
Bing
Paid search
Focus on phrases with intent
Focus on phrases with intent
Paid search
Organic social: LinkedIn
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Explainer: LinkedIn
Organic social: LinkedIn
Social media monitoring: 101
πŸ”Ž
Social media monitoring: 101
Organic social: LinkedIn
πŸ“Ή
Video universally increases reach and engagement on socials
Organic social: LinkedIn
Just ask! Ask people with influence for your audience to share what you're doing. If they won't, look again at your product.
Organic social: LinkedIn
πŸ–‡οΈ
Connect to 10 relevant new people on LinkedIn each day.
Organic social: LinkedIn
πŸ”¨
Automate LinkedIn outreach
Organic social: LinkedIn
Create a company page on LinkedIn
Organic social: LinkedIn
Build your reach on LinkedIn through regular status updates and comments
πŸ“ˆ
Build your reach on LinkedIn through regular status updates and comments
Organic social: LinkedIn
Organic social: Twitter
πŸ‘
Explainer: Twitter
Organic social: Twitter
Create a Twitter profile
Organic social: Twitter
Monitor people mentioning your competitors + reach out
Organic social: Twitter
Organic posts: Facebook + other
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Explainer: Facebook
Organic posts: Facebook + other
Post video content to Facebook
Post video content to Facebook
Organic posts: Facebook + other
Create an Instagram profile
Organic posts: Facebook + other
Create a Reddit profile
Organic posts: Facebook + other
Create a profile on Quora
Organic posts: Facebook + other
Paid social ads
Explainer: social ads
πŸ‘
Explainer: social ads
Paid social ads
🚐
Social ads: Here's how to start
Paid social ads
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Paid Ads comparison (LI, FB, TW)
Paid social ads
Spend Β£15 on reddit ads. Β£5 per ad, three variations. Use a personal story to sell your product or service. Turn comments off. Target the most relevant subreddits.
Paid social ads
Install ad platform tracking pixels from Facebook, Twitter and Reddit to generate CPA reporting.
Paid social ads
Get $75 free ad credit with LinkedIn. Target by job role. Expect high cost per click but high conversions.
Get $75 free ad credit with LinkedIn. Target by job role. Expect high cost per click but high conversions.
Paid social ads
Rememer: Facebook - high volume, low intent, average quality. Reddit - very high volume, low competition, low intent. LinkedIn - low volume, high cost, very qualified.
Paid social ads
Try video ads on Facebook for reach.
Paid social ads
Use tools like Canva and X to create visual ads containing images and video.
Paid social ads
Use tools like AdEspresso to test different ad variations. Remove ads that don't work.
Paid social ads
Sponsorships
πŸ—£οΈ
Explainer: paid sponsorships
Sponsorships
Sponsor a relevant, niche industry mailer for your audience. Measure performance: open rate, clicks, landing page visits, sign ups and customers.
Sponsorships
Sponsor a meetup or event.
Sponsor a meetup or event.
Sponsorships
Explore sponsorship opportunities on niche podcasts: https://sponsify.fm/
Sponsorships
Referral: communties
Case Study: Design Joy's first 100 users from community
Case Study: Design Joy's first 100 users from community
Referral: communties
Why community
Referral: communties
πŸ‘
Explainer: communities
Referral: communties
πŸ•ΉοΈ
RECOMMENDED TOOL: track communities with Syften
Referral: communties
Create a list of your audiences digital communities and be visible at them.
Create a list of your audiences digital communities and be visible at them.
Referral: communties
Add a link to your landing page in your community profiles and signatures
Referral: communties
SAAS business or product for tech people? Add value to communities like indiehackers, Hacker News.
Referral: communties
Post your startup on Product Hunt
Referral: communties
Answer relevant questions on Quora and gracefully mention your startup.
Referral: communties
Find and become active in relevant Facebook groups. Share links to your product at appropriate times.
⚽
Find and become active in relevant Facebook groups. Share links to your product at appropriate times.
Referral: communties
Post your startup in relevant Subreddits. Be upfront and graceful and expect honest feedback.
Referral: communties
Post videos on YouTube with a link to your landing page.
Referral: communties
Example communities: money saving sites, mummy message boards
Referral: communties
Be mindful how you interact with communities. Understand the rules, norms and value. Play along.
πŸŒ‘
Be mindful how you interact with communities. Understand the rules, norms and value. Play along.
Referral: communties
Join relevant Slack channels and intorduce your product there.
Referral: communties
If your product our service lives in a marketplace then optimise within that marketplace for visibility.
Referral: communties
Email & Bots
Explainer: email
βœ‰οΈ
Explainer: email
Email & Bots
Add a link to your landing page in your email signature
πŸ’Œ
Add a link to your landing page in your email signature
Email & Bots
Create a relevant, niche, daily mailer with conent relevant to your core audience. Include mentions of your product.
Email & Bots
Or create a relevant, niche, Messenger bot with content relevant to your core audience
Email & Bots
🌊
Add an email subscribe pop up to your landing page
Email & Bots
Actively reach out to your existing network via email and ask them to feedback. Don't sell, listen.
Email & Bots
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3 reasons to try bots
Email & Bots
Partner with other similar complimentary emails
Email & Bots
Referral: existing users
πŸ‘
Explainer: referral (users)
Referral: existing users
πŸ—£οΈ
Incentivise your first user to refer your second, and so on. Make sure the first user loves your product first.
Referral: existing users
πŸ“£
Influencer outreach
Referral: existing users
Add social sharing CTAs in relevant places across your product.
Referral: existing users
Think about the *natural* moment for a user to share (after a happy interaction) and introduce sharing at that point.
Think about the *natural* moment for a user to share (after a happy interaction) and introduce sharing at that point.
Referral: existing users
Create shareable messaging for the user.
Referral: existing users
Partner with other companies that share your audience.
Referral: existing users
Set up an affiliate scheme and pay people who refer new users to you
Referral: existing users
Leave 5 comments on relevant blog posts each day. Gracefully promote your tool.
Referral: existing users
List your SAAS tool in startup directories.
Referral: existing users
During customer interviews and support ask each existing customer to recommend one other potential user.
Referral: existing users
Offer pre-registration on Betalist.
Referral: existing users
🧨
Add a Powered By link if your product is embedded on other websites
Referral: existing users
🀝
Reach out to potential Partners whose buyer is similar to your own
Referral: existing users
Business development
Referral: existing users
Each user refers more than one person - you'll go viral
Referral: existing users
Referral: blogs
πŸ‘
Explainer: referral (blogs)
Referral: blogs
TOOL
Referral: blogs
Reach out to bloggers
♠️
Reach out to bloggers
Referral: blogs
Guest blog on websites to build backlinks and refer traffic
Referral: blogs
PR
πŸ‘
Explainer: PR
PR
Throw away the press release. Reach out to relevant journalists early on and build meaningful relationships. Don't be a creep.
PR
One great write up can kick start your marketing efforts. Be mindful of the timing.
PR
Reach out when the journalist writes about something else similar.
Reach out when the journalist writes about something else similar.
PR
Give the journalist free access and actively listen to their feedback.
PR
Identify press contacts by searching write ups of competitors.
PR
PR also supports SEO as content includes links to your website
PR also supports SEO as content includes links to your website
PR
Content marketing
Explainer: Content Marketing
πŸ‘
Explainer: Content Marketing
Content marketing
Refer people to your landing page with great content across multiple platforms
Content marketing
Host a webinar targeted to your audience and use it to collect leads
Content marketing
Create a post championing influencers in your ecosystem and share it with them
Create a post championing influencers in your ecosystem and share it with them
Content marketing
Create a survey to generate insights for your audience, share it with potentual users, collect emails and share the results.
Content marketing
Create incredible content and guest post and cross post it into relevant plublications and platforms
Content marketing
Content formats: video, quizzes, blog posts, listicals, inteviews, podcasts, round-ups, event listings
Content marketing
AB test headline performance
Content marketing
Use power words like 'you' in headlines. Measure performance.
Content marketing
Update and republish old content that performed well.
β›…
Update and republish old content that performed well.
Content marketing
Use tools to discover content that's already popular with your audience.
Content marketing
Create a quiz that intrigues your audience. Quizzes tend to perform well and CTAs can be included in the results.
Content marketing
Run a give away. Collect email addresses of recipients and treat them as leads.
Content marketing
Case studies, actionable advice and powerful anecdotes will perform well on the social web.
Content marketing
Spend as long promoting your content as creating it
Spend as long promoting your content as creating it
Content marketing
πŸ’‘
100 ideas: Grow the reach and leads of your content marketing
Content marketing
Offline
πŸ‘
Explainer: offline
Offline
Talk to people. Whether on the tube, at a party or during a swim - listen and learn
Offline
Print flyers. Distribute them in relevant places. Track their performance with a  code.
Print flyers. Distribute them in relevant places. Track their performance with a code.
Offline
TV, radio, billboards and other mass media. Experiential marketing.
Offline
Connect with relevant professional bodies and organisations that support your audience.
Offline
πŸ‘
Explainer: offline events
Offline events
Find potential speaking engagements on
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Find potential speaking engagements on meetup.com eventbrite.com and through google
Offline events
🎫
Attend meetups and community groups that your buyer attends
Offline events
🚀
Attend conferences and trade shows that serve your audience, exhibit if the opportunity is great. Else, network
Offline events
πŸ“§
If speaking, ask the hosts to send a post-event email mentioning you and your product
Offline events
Offline events
πŸ‘
Explainer: offline events
Offline events
Find potential speaking engagements on
πŸ”Ž
Find potential speaking engagements on meetup.com eventbrite.com and through google
Offline events
🎫
Attend meetups and community groups that your buyer attends
Offline events
🚀
Attend conferences and trade shows that serve your audience, exhibit if the opportunity is great. Else, network
Offline events
πŸ“§
If speaking, ask the hosts to send a post-event email mentioning you and your product
Offline events
WOM: Community and affiliates
πŸ‘
Explainer: community
WOM: Community and affiliates
Build a community
WOM: Community and affiliates
Example: Monzo
WOM: Community and affiliates
Engineering As Marketing
πŸ‘
Explainer: engineering as marketing
Engineering As Marketing
Build a tool, listing or micro-startup to engage your potential buyer
Build a tool, listing or micro-startup to engage your potential buyer
Engineering As Marketing